Tuesday, July 7, 2009

Why Copywriting Saves You Time & Puts You Ahead of Most of Your Competition

A lot of home business owners focus on face-to-face selling, which

can be very effective, but extremely time consuming. For the same time

you spend giving someone a 20 minute spiel about your products, you

could spend that time writing up some highly-effective promotionaliter

materials that can be used over and over again to sell your product to

countless people. Instead of selling to one person at a time, you can

sell to plenty with the same amount of work. 

That's what copywriting can do for you. If you're not familiar with the

term copywriting, it refers to the words you use to create your various

sales messages and promotional tools.

Copywriting can be used on everything from your business cards to flyers to brochures to websites.

The problem is, many home business owners don't understand the power copywriting can have in generating more sales for their businesses.

They throw together a business card or website and then wonder why

nobody follows up with them. Effective copywriting urges your potential

customers to take action on your sales messages. If you use

well-crafted copy in your business, you're likely going to be ahead of

much of your competition. 

Here Are Some Starter Copywriting Tips:

1. Understand your target market - The more deeply you understand who
you are writing to, the more effective your copy will be.
2. Understand your product - Understand what is unique about your
product and why it would appeal to your target market.
3. Focus on benefits - The features of your product are important, but
it's the benefits that will sell your products. For example, you may
sell an aromatherapy candle in a particular scent and that scent is
known to reduce stress. The scent is the feature and the benefit is
stress-reduction. People want to know the scent, but they really want
to know what they're going to get out of using the candle.
4. Use simple language - Avoid using big words or long, complicated
sentences and paragraphs. Respect the fact that the average person's
reading level is likely lower than yours and make it easy for them to
get your message.
5. Focus on your reader - When we write about our business or products,
we tend to focus on ourselves. Instead of using a lot of "we"
statements, turn it around and speak to your audience. For example:
Instead of saying, "We value customer service," say, "Your customer
satisfaction is guaranteed."
6. Prove your claims - Back up claims with real and detailed
testimonials, research facts, etc. The more believable your copy is,

the more likely you are to clinch the sale.

For more copywriting tips and practical exercises to help you make more
sales without so much work, grab your Mom's Talk Biz Guide to

Copywriting and get started right away.